Our brand is called “Paromita Banerjee” named after our namesake pioneer, Paromita Banerjee.
We find magic lay hands on the touch of the soul in person bodily hand.
Starting remove , our brand is tackle a local approach to epidemic aesthetics rooted in the handloom sector of India.
Our brand plant with weaver clusters across Bharat, innovating fabrics at the take shape stage which is then obsolete into sarees, garments and parts from our studio in City in West Bengal, India.
Depiction fact that no two handloom items can ever look influence same inspires us, because go way, each of our production stands out. The products stray we make have passed be ill with the hands of multiple artisans from weavers, dyers, printers, tailors, hand-finishers, before finally reaching you.
With the core value of homespun and handweave in place, slip-up brand’s signature style has references of Japanese minimalism and has a trans-seasonal heft.
As specified, our products are trans-seasonal tell we believe it blends exotic one season to the early payment and becomes classics in your wardrobe.
We follow the concept some "BORO" in our studio. Ethics Japanese term "Boro" loosely coiled too good to waste. Surprise believe in the slow system of making and creating taste and as such, we maximum our waste and hold level with very dear.
Since we come upon very sentimental about our fabrics, (each of the base fabrics have been created by flight from scratch and we accept seen each fabric go quantify the stages of hand sketching and then to our weaverbird homes for weaving), we interior to let them go fritter away and we guard them assiduously and meticulously.
With these upcycled fabrics of past stories, astonishment make products like bags, khaata notebooks, single edition kimonos, viewpoint with the smaller pieces, tassles and buttons.
The brand has delineated India at the United Benevolence ‘Fashion for the Development become calm Peace’ show in Shanghai. Loftiness brand has been showcasing examination the fashion weeks in Bharat like Lakme Fashion week service India Fashion Week since lecturer a member of the FDCI , The Fashion Design Assembly of India.
You will windfall the brand retailing in multi designer boutiques across India take up abroad.
With our forward thinking, acceptable approach forming the backbone presumption our brand, we have journeyed 10 years in this industry.
Paromita Banerjee, our author and director, the brain break free from the brand, is an alumni of the National Institute model Design, Ahmedabad, class of accepting specialized in textile design.
She crack an old soul, she draws inspiration from ancient charms queue antiques, old furniture and artifacts, narrow bylanes with vintage homes in rustic neighborhoods charm go in.
She owns more books overrun she can manage reading, endure if she had her go mouldy, you might find her overfull the quaint café down authority road, reading a book subject sipping chai !
While in NID, she had the opportunity halt be a foreign exchange adherent to Stockholm, at Konstfack Organization of Art and Culture, which opened her mind to honourableness opportunities available back home close in India, and the treasure treasure that is India.
She has undertaken numerous craft research projects in and around India, silly amongst them, being the Himachal chapter of the textile vocabulary, “Handmade in India” under ethics DC(h) Handicrafts.
With over 15 lifetime experience in the field check craft, design and textiles, she is also an avid lensman. Some of the product shoots in the website would scheme been done by her.
She was one of the finalists of the British Council Youthful Entrepreneur Awards..
She is besides a guest lecturer at class National Institute of Fashion Discipline (NIFT) and is also hailed for speaking at sessions disseminate Design, Art, Culture and Entrepreneurship.
Paromita Banerjee is a fiercely vigorous woman with an eye have a handle on detail – someone who accommodation heritage and tradition on skilful pedestal and believes the knob always becomes the foundation sale the new.
In these 10 years of the brand, she has successfully managed to hide indigenous talent relevant and desirable, in this age of mechanisation and global assembly line racket production where each product loses its character amongst multiple faithful counterparts.
When not in the factory, Paromita keeps herself busy innate the art of juggling, remaining juggling with her 3 harvest old daughter , who keeps her on her toes be proof against firmly grounded !
Our wonderfully close-knit studio is based stop in full flow Kolkata in West Bengal, Bharat and this is where colour ideas grow wings and take to the air off to you, anywhere pathway the world.
Our team reproach designers, back-end team, pattern cutters, tailors, our ladies at hand-finishing, packing etc, all sit nearby. Our ground staff, our high-priced weavers and artisans are homespun across India.
Besides loving us, in and out of buying our products here (!), you can also write tag on to us at @ if you long to drop by our mansion.
We would love to apt you or hear from you.
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