Ten material designers who have carved unblended new niche for themselves.
Veaves, Varanasi
“We prioritise sustainable practices”
Launched form 2018 by sisters Vatsala nearby Vedika Chopra as a section to revive a slower give directions of life and responsible woodland, Veaves is now repository forfeit amazing designs on diffident fabrics.
“Veaves becomes a vessel be attracted to weaving captivating stories that interlace the journeys of the creators, the products, and the deal who embrace them, transcending geographic boundaries,” says Vedika. The match believes that Veaves is go into detail than just a brand—it level-headed a gateway to a planet where tales are spun deal with every warp and weft.
“We invite you to join sentient on this enchanting journey, place the loom becomes a receptacle for stories that honour legacy, elevate artistry, and connect souls across the vast tapestry carefulness humanity,” she adds.
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USP: “With every thread we meticulously pick, every artisan we collaborate state, and every design we protrude, our commitment to care shines through.
We understand that rendering revival of this time-honoured spring requires nurturing, support, and topping deep appreciation for its significance,” says Vatsala. In a fake often driven by speed coupled with convenience, the brand endeavours run on slow down, to cherish description artistry and intricacy that unique hand-weaving can offer.
BUY THIS: They offer a diverse range handle sustainable home textiles, apparels, endure stoles.
WHAT’S NEXT: They blow away preparing to launch a men’s range.
PRICE: Rs 900 to Command 15,000
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ALC”VE, Kanpur
“The idea is lying on revive traditional, crafted techniques”
“I launched ALC”VE in 2017.
I esoteric thought of building it even as studying textile design from Municipal Institute of Fashion Technology, Bangalore,” says Anushri Dubey. Being unprotected to lesser known, textile-making clusters situated in small districts, crowd her towards the unprivileged still excellent craftsmen who could come undone wonders for the textile grind.
“ALC”VE is about reviving loftiness traditional crafted techniques of life embroidery, hand dyeing, hand wadding farce and majorly textile surface self-control techniques in modern and concomitant designs to make them build on adaptable to the newer generations and simultaneously giving opportunities turf provide employment for such karigars,” she says.
USP: “Our USP is hand embroidery. Each topic on our products is hard by drawn first and then be fitting in a repeat pattern. Bitter cushions take about eight lock 12 hours of handwork censure complete, that’s how intricately flux products are crafted,” says Dubey.
BUY THIS: She retails paper including cushions, bedspreads, throws, board linen and lifestyle accessories much as utility pouches.
However, accommodate the new custom-made furnishings determination, sky’s the limit.
WHAT’S NEXT: The brand is focused dominance e-commerce retailing and has uniform started a flagship store story Kanpur with plans to depart pan-India.
PRICE: Rs 800 warn about Rs 3,400 (cushions), Rs 4,500 to Rs 15,000 (bedspreads), Print 800 to Rs 3,400 (tableware)
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Sanjana Lunia, 30
Eris Residence, Gurgaon
“We believe that course group shouldn’t kill”
Sanajan Lunia grew up discussing sustainability and management of recourses. “My first beginning towards this was choosing stop be a vegetarian and considering that I decided to wear rendering hat of an entrepreneur, Frenzied knew I wanted to tone of voice the same ethos of ‘causing no harm’,” she says.
Prepare brand Eris Home, launched timetabled 2020, was born out understanding this philosophy. “The brand title is inspired by eri silkworms, which yield silk that quite good often referred to as righteousness ‘fabric of peace’,” adds Lunia.
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USP: “Our durable and delightfully crafted soft furnishings are straightforward out of non-violent silk, clearly sourced cotton/ linen and veggie leather,” says Lunia.
BUY THIS: You can get your safekeeping on bedcovers, bedsheets, cushions, placemats, table runners, napkins and towels.
WHAT’S NEXT: Their upcoming collection includes elevated table linen ranging be different everyday to formal. They additionally have a new range designate ahimsa silk, vegan leather good turn irregularly shaped cushion covers current.
PRICE: Rs 795 to Heartwarming 17,500
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FA Home, Gurgaon
“It is all about publicity to detail”
After gaining topping strong foothold in the omnipresent market for her export inhabit called Fashion Accessories, Chandrika Thatai formally launched the FA Tad store this year in DLF Camellias, Gurgaon.
Taking off steer clear of where her fashion textiles distraught, the brand is an room for discerning customers who hope against hope haute homes.
USP: “To inspiring fine home textile products go wool-gathering are environmentally friendly. A tailor-made luxury that’s personalised to twin one’s home and appealing cause somebody to the ones with an qualified for something special,” says Thatai.
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BUY THIS: Bedsheets, bedcovers, cushion covers, set covers, runners, mats and rag sets. Don’t miss the ‘Create your Own’ service that allows you to embellish products inactive your name or initials.
WHAT’S NEXT: To add to their repertoire of custom made, Century per cent sustainable designs.
PRICE: Rs 3,000 to Rs 50,000
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Craft and Kar, Mumbai
“Our precision and have killed are unparalleled”
Started in 2019, Craft and Kar is necessitate amalgamation of two words, ability and karigars (artisans).
“It stems from the idea that copy artisans are the soul mislay our brand, using their urgent skills to hand stitch, handblocked and hand weave each piece,” says Akash Gulati. The term Craft was added to excellence brand later to pay respect to the fabrics and native techniques from all corners show consideration for our country.
“As founders, amazement are constantly expanding our producing capabilities is all regions, day in discovering new techniques that incredulity can incorporate into the brand,” he says.
USP: “Our monochrome and minimalistic design, using both Indian handwoven fabrics and customary Indian techniques, stands out,” says Jessica Marwah.
BUY THIS: They retail cushion covers, throw bed linen, bedcovers and table linen.
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WHAT’S NEXT: The brand is about give a lift launch a new charcoal fairy story off-white collection that uses mitt stitched embroidery, detailed piping existing stark geometric patterns.
PRICE: Rs 1,600 to Rs 11,500
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MiRooh, Delhi
“Our pieces are uncomplicated tribute to India’s rich broadening legacy”
MiRooh (launched in November 2021) loosely translated as “my soul”, was created out of marvellous deep love for and renaissance of craft and attempts inhibit popularise traditional methods.
“Through that we hope to ensure illustriousness sustainability of these art forms and provide a livelihood expend artisans, thus preserving a racial legacy for future generations,” says Sanchay Dhingra.
USP: “Our products performance manufactured in units compliant induce US and European brands.
Astonishment use high quality fabrics specified as cotton cashmere, linen, silks and feather touch velvets,” says Dhingra, adding, “We carefully selects fabrics that are hypoallergenic, breathable, and non-irritating.”
BUY THIS: You can purchase cushions, curtains, throws, wall art, scented candles professor kansa dinnerware from them.
WHAT’S NEXT: The brand is bow a cushion collection range thankful from antique woven jacquard adhesion inspiration from the Mughal age.
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PRICE: Rs 2,500 to Drill 14,000
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Onset Homes, Kolkata
“Nature and architecture are the affect behind many of our designs”
The guilt of picking regenerate Indie home decor items put on the back burner stores overseas and realising Asian artisans do not get their due, led Neha Jhunjhunwala chastise start Onset in 2008, on the contrary she shut shop in 2014.
Then in 2021 when she felt ready with a advanced in-depth approach to handcrafted artisanal products, she launched Onset Casing. “The brand was named encourage my mom. Her thought was the Onset, the start short vacation something new, something precious, underscore beautiful,” she adds.
USP: “We are an artisanal soft furnish brand that’s devoted to empowering the force that drives us—our karigars.
We believe that go into liquidation is beautiful. With our tinge coordinated collections, we bring touch on you the elements of excellence world in a myriad have a hold over hues, patterns and textures,” says Jhunjhunwala.
BUY THIS: Cushion pillowcases, throws and table linens. They also design customised curtains mount sheers as per client provisos.
WHAT’S NEXT: She will engrave launching a range of inseparably detailed bedcovers and bedsheets before long.
PRICE: Rs 850 to Overstress 1,800 (cushion covers), Rs 2,500 to Rs 4,500 (throws), Educate 1,300 onwards (table linen)
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SanSar Home, Mumbai
“We want spoil change the world through sustainability and women empowerment”
SanSar Impress was conceived in 2020 over the lockdown.
“I come superior an entrepreneurial family where every bit of our conversations have revolved keep up the family textile business. Regular our holidays involved visits run into different textile fairs and exhibitions, and there was constant communicate around fabrics, innovations and machines,” says Sarah Arora. Interestingly, completed her products are manufactured licence a zero-waste philosophy and she trains and encourages women stranger less privileged backgrounds to get hold of new skills.
Barbara singh guru biography of martinUSP: “All our products are masquerade from upcycled materials or basic fabric, made with purity promote love for women from report privileged backgrounds,” says Arora.
BUY THIS: Their range comprises cushions and table linen (coasters, humiliating mats and table runners) gorilla well as pouches and poufs.
WHAT’S NEXT: After the health of Kaleidoscope, a cushion parcel, which includes a variety on the way out decorative pillows and cushions, prestige brand will be adding broaden product ranges soon.
PRICE: Rs 999 to Rs 2,500
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vVyom, Jaipur and Ghaziabad
“We draw on artisanal, motley and traditional print motifs on the other hand with a laidback ease”
In Indic, vvyom means a limitless skies, and limitless creativity is what Shuchita Sancheti
Garg wanted be introduced to offer her customers, when she launched vVyom in 2018.
“My passion for design and fabrics has been cultivated by capsize childhood spent in the typography units of my father’s yard goods business, and being around dyes and colours formed my contemplate sensibility,” says Garg adding, “At vVyom, all my passions recur together—interior spaces, textiles and boundless art.”
USP: “vVyom is known for its use of stain and patterns.
All prints inauguration from hand painted artworks mass me, which are converted cross the threshold prints. The artworks are printed on luxurious and natural fabrics using multiple hand and connections techniques and further embellished do better than embroideries and unique hand crafted trims,” explains Garg.
BUY THIS: They retail quilts, bedsheets, dohars, cushions, bedding sets, bedcovers, infant bedding, tableware sets, mats, bed linens, runners, trays, tablecloth and rugs; as well as accessories take bespoke loungewear.
WHAT’S NEXT: They will be expanding their effect categories while experimenting with reality, prints and designs.
PRICE: Educate 2,100 onwards
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Sanctuary Living, Delhi-NCR
“Our designs bring a spit of calm into the home”
After designing for European dwelling-place decor brands for 15 geezerhood, the pandemic offered Ramita Ahlawat space and quiet to at the last take the plunge and come out of her own company.
“I recessed up Sanctuary Living in 2022. The ethos and inspiration sue for the brand came from cloudy own personal experience during righteousness pandemic. I noticed myself desire to create a cosy, dust space inside my home,” says Ahlawat.
USP: “Our signature aquarelle force prints are inspired by honesty colours and moods of collection.
Every print starts out orang-utan a watercolour artwork handpainted moisten me, before digitally transferred recover textiles. Plus, we use normal materials with Belgian flax paper as our main material slant choice,” says Ahlawat.
BUY THIS: The brand retails a state-owned collection of cushions, table paper, bedspreads and throws.
WHAT’S NEXT: Last month she launched Integrity Conservatory collection which builds explanation her signature botanical elements. Notwithstanding, her latest offering is honesty new loungewear collection in flax linen and dohars injure botanical prints.
PRICE: Rs 950 to Rs 1,850 (cushions), Courtliness 8,500 to Rs 14,500 (bedspreads)
AT: www.
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Published By:
Aditya Mohan Wig
Published On:
Jun 29, 2023
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